Mockup of the In House Shopify site · Draft copy and prices · Nothing here is live
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DIY marketing · in house, please

Fix your marketing yourself.

we hand you the recipe. you cook.

Step-by-step Recipe Cards that fix one thing at a time.

$39a cardFreefirst card$69+kits · save up to $66$299whole house $390
Shop Recipe Cards →or start with the free card

made by Locally Known House · 10 years · 500+ brands

come on in
Pick a house. Each one is a part of your marketing. Email is open.
Email Houseopen12 Recipe CardsText HousesoonTexts that sellSocial HousesoonPosts and biosWebsite HousesoonPages that convertPlay Housedone for youBrand worlds by Locally KnownNext house?you pickTell us what to build
What you get

Everything inside a Recipe Card.

One fix, start to finish. About an hour, give or take a coffee.

01What you needA short list before you start.
02The exact clicksSteps for your email tool, in order.
03Steps you tick offYour progress saves.
043 AI promptsPaste into ChatGPT or Claude.
05Mistakes to skipThe ones almost everyone makes.
06A quick test3 questions so you know it worked.
07Hand it to your teamA to-do list one person can own.
08Copy for NotionOr Google Docs, or your task tool.

Go ahead, poke it.

LIST GROWTH · CARD 01Signup Forms45 minutes8 steps3 AI prompts
Find every form you already have
Sign up like a stranger, on your phone
Send every form to one main list
Say what people get, and how often
saves as you go
Step 3 · Open Klaviyo > Sign-up forms, then check every form on yourbrand.com sends to your main list.
Pick your tools once. Every card shows the exact clicks.
Stuck on what your popup should say?
Write 3 popup offers for yourbrand.com. Short, friendly, no fake urgency.
Just startingA few yearsForever
Quick test: sign up on your phone with a new email.
Passed. The welcome email landed in 2 minutes, in the inbox.
Done!
  • Your signup forms all send to one list
  • A light turned on in your house
  • Saved to your Recipe Box
Next up: Signup Offer · gets 3 cards to 15% off
Help me pick

Tell us about your email. We'll pick your cards.

Four taps. Your plan and your little cart build themselves.

takes 30 seconds. we timed it.

4 quick questionsabout 30 seconds

How big is your list?

500 and 50,000 need different fixes. This changes your plan.

How long have you been sending?

What's bugging you? pick any

Your email tool

Shop the fixes

The little things that are always broken.

Fix them in this order. Or grab the whole kit and save.

spoiler: almost everyone misses #2.

Easy under an hour, no tech skills Medium a few settings to change Challenging more steps, or ask us to do it
0The free email guideSee what's brokenfree2 minFREE1Deliverabilitystart hereGet out of spamDeliverability1-2 hrsMediumFREE2Signup Formsmost missedHook up your footer signupList Growth45 minEasy$393Welcome Email #1Welcome new subscribersWelcome + Cart1 hrMedium$394Abandoned CartSave abandoned cartsWelcome + Cart1-2 hrsMedium$395Sender ReputationStay out of spamDeliverability1 hrMedium$396Popup TimingTime your popup rightList Growth30 minEasy$397Signup OfferGive a reason to joinList Growth1 hrMedium$398Welcome OfferTurn welcomes into ordersWelcome + Cart1-2 hrsMedium$399From NameGet recognized in the inboxDeliverability30 minEasy$3910Browse AbandonmentNudge window shoppersWelcome + Cart1 hrChallenging$3911PreferencesSend the right emailsWelcome + Cart1-2 hrsChallenging$3912Content CalendarnewPlan the monthCampaigns1 hrEasy$39
Or get a whole topicDeliverability Kitall 3 cards$69List Growth Kitall 3 cards$89Welcome + Cart Kitall 5 cards$129Everythingall 12 + new cards free$299
Free download

The free guide, on the house.

Tell us about your email. We'll mark what to fix first. It comes with every order too.

List size
Email tool
What's broken?
What should we build next?

Sneak peek

Email is just the first house.

Text, social and website are moving in next. Same plan, same easy steps.

One street in San Diego: Email House is lit and open. Text, Social and Website houses are coming soon. Email House SOONText House SOONSocial House SOONWebsite House
San Diego ·

swipe the street, tap a house

My house · example

Welcome home, Sam.

Here's the one thing to do next. Everything else can wait.

Your setup

Tell us once. Every card shows you exactly where to click in your tools.

Store
Email
Texts

Pick your tools above.

My Recipe Cards

  • Mailbox 01: DeliverabilityDONE
  • Mailbox 02: Sender ReputationDONE
  • Mailbox 03: From NameDONE
  • Front Porch 01: Signup Forms2 OF 8

My house

It starts as a blueprint. Every card you finish builds a little more.

My key ring

1 of 7 room keys

Your house tour

Last tour: September. The October tour is ready, with Black Friday prep.

Take the October tour